Fall 2016 Collection: Cromo
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Spring 2016 Lookbook: Naked
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Spring 2016 Lookbook: Naked
Challenge:A lack of education and variety for indoor plants in the city.
Opportunity:
Tula was started in 2016 as a new take on indoor plants and home decor for city dwellers. As a cross between horticulture and fashion, Tula is a lifestyle brand incorporating unique design, education and innovation.
Creative Solution:
With a showroom in Brooklyn open to the public, Tula’s storefront exists as a plant truck, “Tulita.” A mobile Greenhouse that is open for the public to enter and shop the products.
As co-founder I lead the branding, product, website, truck and showroom design. As well as the photography and content production.
tula.house
tula lookbook
Articles:
Monocle
Design Sponge
Apatrment Therapy
Bushwick Daily
Let It Grow
Opportunity:
Tula was started in 2016 as a new take on indoor plants and home decor for city dwellers. As a cross between horticulture and fashion, Tula is a lifestyle brand incorporating unique design, education and innovation.
Creative Solution:
With a showroom in Brooklyn open to the public, Tula’s storefront exists as a plant truck, “Tulita.” A mobile Greenhouse that is open for the public to enter and shop the products.
As co-founder I lead the branding, product, website, truck and showroom design. As well as the photography and content production.
tula.house
tula lookbook
Articles:
Monocle
Design Sponge
Apatrment Therapy
Bushwick Daily
Let It Grow