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SamsungSenior Art Director:
Concept & Online Commercials
Challenge:
How to teach the various Smart Gestures possible with Samsung’s Smart TV in an entertaining way.
Opportunity:
Samsung launched a new prime-time commercial series introducing a TV obsessed family.
Creative Solution:
We created 10 social videos that presents the new technology by way of a family member interacting POV style with the TV. Each Family member introduced a new gesture that aligned with their persona.
How to teach the various Smart Gestures possible with Samsung’s Smart TV in an entertaining way.
Opportunity:
Samsung launched a new prime-time commercial series introducing a TV obsessed family.
Creative Solution:
We created 10 social videos that presents the new technology by way of a family member interacting POV style with the TV. Each Family member introduced a new gesture that aligned with their persona.